BLKBX and Sega have partnered to create one of the most unique and engaging brands in all of social media. Sonic the Hedgehog's presence is global, and the way we produce content for the account is by bridging the gap between the multi-generational appeal of the blue blur.

BLKBX has been Sega's trusted creative agency of record since 2018, playing an integral role not only in creating a steady flow of weird, wild, and wonderful content but also seeking out new technologies and creative trends to keep the Sonic brand at the forefront of social media. This includes our yearly #AskSonic Twitter Takeover, where the BLKBX and Sega teams gather for a unique Q&A where the voice actors of Sonic, Shadow, Tails, Eggman and others answer fans' (and brands) most burning questions - in real time as their characters!

In addition to maintaining Sonic's profile on social media, BLKBX helped Paramount Pictures with their theatrical campaign for 2020's “Sonic the Hedgehog”. In an unprecedented move by a major studio, Paramount Pictures responded to an outcry from fans and completely redesigned Sonic the Hedgehog for their titular film, pushing back their release date in the process. The studio needed to stick the landing on their new launch -- and they turned to BLKBX, who helped pivot conversations for Sonic's success on social media by providing creative strategy, copy, community management and tone of voice for all platforms.

BLKBX partnered with Netflix on the marketing campaign for their latest original docu-series hit 'Heist' - on social and IRL.

To celebrate the release of the show and leveraging the first two episodes centered around a legendary 1993 Las Vegas armored car heist, we took over the Fremont Street Experience the weekend of the series debut by parking an armored truck filled with $3.1MM in (almost real) cash for fans to pose with on the strip. We also took over the world's largest LED sign and ran the series trailer on it - the first time a trailer has run on the board.

We also created a labyrinth Twitter Thread that posed the question to fans on social - are you a 'Heister or Agent'?

Our relationship with Warner Bros. has given us the opportunity to work on some of the most iconic television brands. We've supported the various teams at WB through social media management, theatrical promotion, and consumer product toolkit design.

Managing the social media profiles for Scooby-Doo and Tom & Jerry includes programmatic content planning, production, and design. Our team continues to grow the channels for these pop culture staples and strategizing new ways to implement content.

Leveraging the brand platforms, WB's theatrical team asked us for assistance in creating assets and promoting the release for their newest films, Scoob! and Tom and Jerry.

For various other legacy franchises, our team concepts and designs toolkits for consumer product teams to localize. From initial brainstorm to full motion graphics production, we continue to support the wider team at WB.

Getting involved in projects that support the greater good of communities is something our team takes pride in. We continue building relationships and providing key services — whether it's video production for the Make-A-Wish Foundation, social media strategy for The Lollipop Theater Network, or content creation for Young Storytellers — for non-profit organizations that align with our agency's own values.